The increasing demand for OTT is quite a commonly known thing. Especially in this pandemic situation, OTT platforms have acquired immense popularity that no one could imagine. Of course, there are rigorous benefits to these streaming apps. But there is some sort of challenges which turned out into failures when those aren’t concerned properly.
Let’s discuss in detail:
- Some platforms don’t focus perfectly with the audience sometimes. The misunderstanding might be taken place. These platforms are failed to concentrate on their users about the searching criteria of what they are watching and what are they want to watch like that.
- There is a challenge to OTT’s in providing their users in terms of desired category watch. For example, studying the user’s view is not happening with those OTT service providers. If a user watches TV shows, cartoons, web series, romantic movies, comedy movies, horror movies, etc. Check the particular user is concentrating on what category multiple times. Provide such movies intentionally to the user profile. This is the biggest challenge to the OTT platform providing companies.
- Majorly the primary issue the OTT’s face is the extreme competition with the remaining existing OTT platforms. For example, Netflix suffered a lot, in the beginning, to achieve the incredible user experiences with their services. But now, it is one of the best choices that users prefer to use. For example, this Netflix is providing one basic price per month to the mobile device and other prices to TV device and so on. Here the prices for paying OTT’s are different when paying to the smart device based. This is the beauty of some OTT’s. And thus the challenge of OTT reaching millions of users is not so easy when you go through the early times of its implementation in the market. Moreover, customers demand something which is not easily fulfilled by the OTT with ease.
- There is another major challenge with OTT is providing a 3D movie experience where the users expect like a theatre watch. For example, when we visit any 3D or 4D movie, we use 3D glasses to feel the effects of the movie till the end. In the same way, users are expecting this kind of 3D watch in these OTT platforms, unlike the 2D watch experience.
Conclusion:
Hence meeting the above-discussed expectations is not so easily fulfilled by the existed OTT’s. It takes time due to the demand in the market and you can see it has become much easier to launch new OTT’s. But when comes to fulfilling and managing the user’s expectations, it’s not be done easily. Of course, we all know that during the lockdown, this OTT is the movie master where people are fed up with the absence of theatres. We have experienced new releases too.
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